Core Services
Children’s Book Marketing Blueprint
The author or publisher will receive a customized marketing plan identifying the book’s strongest positioning, audiences, sales messages, promotional opportunities, and priority actions. It will include researched recommendations, concrete tactics, relevant resources, and implementation guidance. It is a substantive, actionable deliverable, approximately 25 pages, with measurable goals to raise the book’s discoverability, optimize retail channels, reach schools and libraries, and earn media, reviews, and awards.
Marketing Collateral Toolkit
Professional marketing materials that support pursuing the opportunities in the plan, tailored to include elements such as: optimized book summary, author bio, press release, retail sell sheet, author visit flyer, social posts, and more.
Children’s Book Publishing & Market Readiness Assessment
An evaluation of the book’s commercial readiness, including positioning, target audience, competitive environment, cover/presentation, price/format, distribution, school/library/bookstore viability, metadata, author platform, and marketing opportunities. The deliverable is a written assessment and a 60-minute consultation.
Other Services
Fractional Children’s Publishing Marketing Director
For small publishers and presses who do not have a dedicated marketing team or person, this service provides a bespoke agreement that would offer an experienced marketing executive resource that could include marketing strategy, launch assistance, seasonal planning, metadata, sales materials, author guidance, school and library planning, and more.
Author Marketing Partner
For publishers and small presses, this would be a no-cost referral relationship when one of their authors needs professional marketing guidance; a contract and collaboration would operate between Tara and the author directly.
Children’s Book Marketing Expert Opportunities
I am available for:
Summits
Webinars
Guest speaking engagements
College course guest lecturer
Conferences
“Marketing 101” hourly consultations