About Tara

Tara started her career in children’s publishing at Scholastic Inc. working on well-known licenses and brands such as The Baby-Sitters Club, Goosebumps, The Adventures of Captain Underpants, The Magic School Bus, Clifford the Big Red Dog, and Harry Potter paperbacks, The Adventures of Mary-Kate and Ashley (Olsen), Powerpuff Girls, and Teletubbies.

Her branding experience led her to Disney Publishing Worldwide where she helped launch major brand book initiatives such as Disney Fairies, W.I.T.C.H., and Baby Einstein. While there she worked also with Hyperion Books for Children, crafting strategies for high-profile authors such as Maurice Sendak, Robert F. Kennedy, Caroline Kennedy, and Julie Andrews. She oversaw marketing and publicity launches for such works as Rick Riordan’s Percy Jackson series, Eoin Colfer’s Artemis Fowl, and Mo Willems’s Pigeon books.

Having moved on to start her own author services business, Tara uses her broad experience and qualifications to build comprehensive, unique, and successful marketing plans for new titles, complete with press releases, author bios, email copy, sell sheets, social media posts, and catalog/blurb copy.

Tara’s publishing career and lifelong love of reading has provided her with an excellent ability to critique a great story, and she enjoys sharing this experience through her book review services.

Tara feels it is a special victory to help authors in their pursuit to reach young readers everywhere with their amazing story and a lasting reading experience.